... This striving for excellence extends into people's personal lives as well. When '80s people buy something, they buy the best one, as determined by (1) price and (2) lack of availability. Eighties people buy imported dental floss. They buy gourmet baking soda. If an '80s couple goes to a restaurant where they have made a reservation three weeks in advance, and they are informed that their table is available, they stalk out immediately, because they know it is not an excellent restaurant. If it were, it would have an enormous crowd of excellence-oriented people like themselves waiting, their beepers going off like crickets in the night. An excellent restaurant wouldn't have a table ready immediately for anybody below the rank of Liza Minnelli.Dave Barry, "In Search of Excellence"